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Secret sniffs success from social in promotion of clinical-strength deodorant
Procter & Gamble’s Secret brand is promoting ads on Twitter to give away a free stick of deodorant and offer a coupon. With the help of a hashtag, Secret is requesting users to chime in and tweet...
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Dove Hair lands on the doorstep via beauty services app promotion
Beauty brand Dove’s Dove Hair is using beauty and wellness mobile application Priv to bring its hair care products to New York and Los Angeles residents. Dove is one of a few beauty brands going extra...
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Walgreens’ new Android app exemplifies benefits of Lollipop for retailers
Walgreens’ Android app Walgreens stands out among retailers in leveraging the best features of Android’s new Lollipop software, such as interactive push notifications. With the recent announcement of...
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Dr. Oz highlights health benefits of products in-store via Beep’N Go
Beep’N Go, an Android app Television personality Dr. Mehmet Oz is teaming with Jeff Arnold, creator of WebMD, and Mobeam’s Beep’N Go Android application to bring health information via mobile to...
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CVS Health boosts digital prowess with innovation lab in Boston
CVS Pharmacy app Drugstore chain CVS Health is expanding its digital efforts with a new innovation lab in Boston as it looks to strike a more competitive pose in mobile marketing. Even though CVS may...
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Priv, Tyler’s Trees deliver beauty appointments, Christmas trees via app
Priv, a beauty and wellness mobile app Beauty and wellness mobile application Priv is spreading the holiday spirit through a partnership with Tyler’s Trees that enables users in New York to combine...
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European Wax Center taps Oscars, Fifty Shades for brow campaign
European Wax Center’s Red Carpet Worthy Eyebrows ad campaign European Wax Center’s Red Carpet Worthy Eyebrows ad campaign spanning the 2015 Oscars Awards and upcoming film Fifty Shades of Grey is also...
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Q&A: StyleSeat prioritizes personalization to drive mobile growth
The StyleSeat app Online beauty booking service StyleSeat is hoping to continue its pace in the mobile booking space by putting its customers first and prioritizing personalization to make sure...
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Walgreens printing extended to Android users of greeting card app
The PhotoCard: Greeting Card Maker app Greeting card mobile application PhotoCard is appealing to Android smartphone and tablet users, offering Walgreens customers 30 percent off when they make a...
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United Healthcare’s Health4Me employs mobile payments for health claims
United Healthcare’s Health4Me app Health insurance provider United Healthcare’s mobile application Health4Me has introduced new features, including the ability to complete mobile payments for...
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